eCommerce Benchmark KPIs: Turkey

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.5%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs in Turkey also consist of an AOV of US$45.6, a discount rate of 11.1%, and a return rate of 7.9%.

至2023年，土耳其的电子商务基准关键绩效指标（KPIs）包括12.5%的加入购物车率、82.5%的购物车放弃率、2.2%的转化率，同时亦涵盖平均订单价值（AOV）为45.6美元、11.1%的折扣率和7.9%的退货率。