Online responses to survey examining perceptions of sponsorship and corporate social responsibility in a grassroots sports club

This dataset entails 319 responses (and respective questions) to an
online survey, distributed to the members of an SANFL club in 2011. The
survey examined perceptions related to the club and one of its focal
sponsors, a large electrical appliance retailer. Specifically, the
survey measured constructs such as perceived sponsor and sport property
corporate social responsibility image, self-congruity, perceived fit,
perceived value of corporate social responsibility, corporate
positioning, attitude and attributions, in addition to general
demographic and behavioural variables. The majority of constructs were
measured using Likert and semantic differential scales.