Newton Research
收藏资源简介：
# **Newton Research — AI Agents for Marketing Analytics, Built for Snowflake** **Newton Research** deploys purpose-built AI agents that connect directly to your Snowflake environment — unlocking easy-to-use advanced media analytics with no data movement, no external pipelines, and no separate infrastructure to manage. Brands, agencies, publishers, and platforms use Newton to automate end-to-end marketing operations at the speed and scale Snowflake makes possible. - **Snowpark-connected:** Newton connects to your Snowflake environment via Snowpark, meaning your data stays in place. There's no ETL into a separate platform, no replication, and no new infrastructure to manage. Agents operate directly against your Snowflake data under your existing security and governance controls. - **Multi-agent automation across the full marketing lifecycle:** From media planning and buying to performance analysis + MMM, spend optimization, and insight generation, Newton's agents orchestrate complex workflows that previously required dedicated analyst teams. - **Integrated media partnerships, activated instantly:** Access Newton's network of media and data partners directly through Snowflake to enable seamless media activation, end-to-end attribution, and advanced audience analytics on demand — no additional integrations required. - **Fully extensible:** Start with pre-built marketing and analytics agents and extend the platform by building your own agents and workflows tailored to your business, all within your Snowflake environment. Newton's agents are trained on real-world marketing use cases and fully customizable to your data model, KPIs, and team workflows. Connect directly from the Snowflake Marketplace via Snowpark and go from setup to actionable insights in days, not months. [Learn more at newtonresearch.ai](https://www.newtonresearch.ai/)
数据集详情总结：Newton Research
名称：Newton Research
类别：
- Accelerating Advertising Revenue
- AI & ML
- Analytics Tools
- Attribution Analysis
- Customer Acquisition
- Market Analysis
- Media
交付方式：Integrated SaaS
定价方式：联系提供商（Contact Newton）
法律条款：自定义（Custom）
联系方式：
- 销售：info@newtonresearch.ai
- 支持：support@newtonresearch.ai
概述：
- Newton Research 是一个专为 Snowflake 环境构建的 AI 智能体平台，用于营销分析。
- 通过 Snowpark 连接，无需移动数据、无需外部管道或额外基础设施。
- 智能体可直接在用户 Snowflake 环境中运行，覆盖媒体规划、购买、效果分析（含 MMM）、支出优化和洞察生成等全营销生命周期。
- 支持通过 Snowflake 直接访问媒体与数据合作伙伴网络，实现即时激活、端到端归因和高级受众分析。
- 平台可扩展：用户可使用预构建的营销与分析智能体，也可自行构建定制化智能体和流程。
- 智能体基于真实营销用例训练，并可完全自定义以适应数据模型、KPI 和团队工作流程。
业务需求：
- 归因分析：自动执行媒体组合建模、归因和效果分析，应用可配置的归因模型，生成可操作的洞察。
- 客户获取：通过简化受众发现、相似人群建模和跨渠道活动执行，帮助广告主识别并触达高价值潜在客户。
- 市场分析：持续分析活动表现、竞争信号和受众行为，实时发现市场趋势和机会。
- 加速广告收入：帮助发布商和平台通过优化受众发现、活动分析和数据驱动优化，提升广告收入。
