Penetration rate of e-reading in China 2023, by device

According to a survey on the reading habits in China, about 80 percent of the adult respondents said they had engaged in digital reading in 2023. Mobile phones were the most commonly used device for digital reading. On average, an individual Chinese reader consumed about 3.4 digital books during the surveyed period.

据一项针对中国阅读习惯的调查显示，约80%的成年受访者表示在2023年参与了数字阅读活动。手机是进行数字阅读最常用的设备。在调查期间，每位中国读者平均阅读了约3.4本数字书籍。