Effect of 4Ps marketing mix from text reviews

Understanding the factors contributing to customer satisfaction is important for those involved in the online trading community. The main objective of the study is to examine the factors that affect online shoppers' satisfaction. This study used text mining and content analysis from online buyer reviews that available in English only. These reviews were taken from the online shopping website (Amazon.com). This study is based on an analysis of the content of the review and focuses on helpful Web Scraper and RapidMiner demos. The data collected from Web Scraper will be sent to RapidMiner. The analysis is complete due to the selection of comments with full marks. Analysis of the content of the collected data revealed that the main factors affecting buyer satisfaction from 4Ps of marketing mix: product, price, place and promotion to categorize the data for final results.