Revenue of Kantar worldwide 2006-2023

Kantar generated a revenue of approximately 3 billion U.S. dollars worldwide in 2023. This was a decrease of roughly 80 million U.S. dollars when compared to the previous year.Kantar Group Kantar Group is a data and consulting company headquartered in London. Operating in 100 countries, it conducts various different types of research. Market research is essential for businesses and their strategy so the necessary information is acquired for their target markets. In 2022, they were the sixth leading market research company worldwide in terms of revenue. In the same year, the company generated a market research revenue of almost 606 million U.S. dollars in the United States. When divided into geographic regions, the majority of he research revenue accrued by Kantar came from outside the United States.Market research in the United StatesThe United States created the vast majority of the global revenue of the market research industry in 2022, more than double that of Europe.

Kantar在全球范围内于2023年实现了约30亿美元的收入，较上年同期减少了约8000万美元。Kantar集团，一家总部位于伦敦的数据与咨询公司，在全球100个国家开展各类研究。市场研究对于企业及其战略至关重要，因此，企业需获取其目标市场的必要信息。在2022年，Kantar在全球市场研究收入排名中位列第六，当年在美国市场的市场研究收入接近6.06亿美元。按地理区域划分，Kantar的大部分研究收入来自美国以外地区。在2022年，美国市场创造了全球市场研究行业的大部分收入，超过欧洲的两倍。