Sales channel share of cosmetics Australia 2020-2029

Since 2020, Australia's offline market has consistently been the leading sales channel for the country's cosmetics products. In 2024, the online sales share was around 33.8 percent, with the offline sales share at 66.2 percent. By 2029, the online cosmetics market is expected to hold a share of around 43.6 percent of Australia's cosmetics market, eating into the offline market share.

自2020年以来，澳大利亚的线下市场一直占据该国化妆品产品销售渠道的领先地位。至2024年，线上销售份额约为33.8%，而线下销售份额则高达66.2%。预计到2029年，线上化妆品市场将占据澳大利亚化妆品市场约43.6%的份额，从而侵蚀线下市场的份额。