Customer Identity Resolution and Enrichment - Data Lab

The Identity Authority by Audience Acuity quickly validates, connects, and enriches customer records for enterprises of all sizes from our highly accurate, authoritative identity graph — with consent for 1:1 marketing and without needing to share PII. We update, enhance, and extend the quality and addressability of your data so that you can reach and contextually interact with consumers across more channels and devices to drive greater performance.

Our omni-channel Super Identity Graph (SIG) utilizes a proprietary 23-step process to deterministically match PII and digital identifiers to 230M+ individual consumers that are validated against the most accurate identity database in the United States. This unique methodology allows us to blend individually compiled data with extensive digital behavior and transaction activity - so you have the most accurate, comprehensive identity to engage the modern consumer personally, dynamically, and without reliance upon 3P cookies.

Source Data Types for Identity Resolution and Data Enrichment:
- PII: First Name + Last Name + Postal Address
- Email
- Hashed Email (MD5, SHA1, and SHA256)
- Device ID (MAID)
- Last Name + Phone Number

Standard Identity Resolution Results:
- Audience Acuity Individual ID (for matched records)
- Total / Percentage Matched
- Total Identifiers Appended
- Matches by Source Data Type - Count / Percentage
- Match Quality of Name-Based / Pseudonymous Identifiers
- Identity Resolution Details by Appended Identifier Type - Count / Percentage break downs

Standard Data Enrichment Output:
- Total Enriched Records
- Total Attributes Appended
- Demographic Enrichment Opportunity by Attribute - Count / Percentage
- Demographic Enrichment Details by Attribute - Count / Percentage break downs
- Source data consumer demographics indexed against entire SIG
- Last Name + Phone Number

Privacy-Safe and Legal/InfoSec-Friendly
Your data remains secure in your safe harbor. Audience Acuity employs stringent rules for sourcing data to ensure that all data appends are opted-in for 1:1 marketing while adhering to all relevant privacy requirements for opt-outs and deletions. Resolution and enrichment are performed natively in your environment, eliminating the need to share PII and the associated rigorous Legal/InfoSec approval process.

Enhanced, Seamless Activation:
Resolution and enrichment results are output within minutes/hours back into your environment, so you can immediately enhance your modeling, segmentation , and generative AI processes with highly accurate attributes, while also extending the reach of your existing activation channels with greater breadth of both name-based and pseudonymous identifiers.