Survey data of the Mediating Effect of Brand Credibility on the Relationship between Online Review and Purchase Intention

The dataset consists of <strong>Likert scale survey data</strong> from <strong>300 respondents</strong>, measuring the relationships between <strong>Online Reviews (OL)</strong>, <strong>Brand Credibility (BC)</strong>, and <strong>Purchase Intention (PI)</strong> in the context of OEM products. Respondents rated their agreement on these constructs on a scale from 1 to 5.

本数据集包含300名受访者提供的**李克特量表（Likert scale）调查数据**，用于衡量原始设备制造商（OEM）产品场景下**在线评论（Online Reviews，OL）**、**品牌可信度（Brand Credibility，BC）**与**购买意向（Purchase Intention，PI）**三者间的关系。受访者以1至5分的评分量表，对上述各研究构念的认同程度进行打分。