BLENDED LEARNING STRATEGIES IN TOURISM EDUCATION: ENHANCING PROFESSIONAL SKILLS THROUGH TECHNOLOGY-INTEGRATED TEACHING

This article explores the role of blended learning strategies in tourism education, focusing on how technology-integrated teaching enhances students’ professional skills. By combining traditional classroom instruction with digital tools and online learning platforms, tourism students gain practical experience, improve problem-solving abilities, and develop essential competencies for the global tourism industry. The study highlights modern pedagogical approaches, identifies benefits and challenges of blended learning, and offers recommendations for effective implementation in higher education tourism programs.