eCommerce Benchmark KPIs: Poland

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.5%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs in Poland also consist of an AOV of US$68.6, a discount rate of 16%, and a return rate of 11.3%.

于2023年，波兰的电子商务基准关键绩效指标（KPI）除包含12.5%的加入购物车率、82.5%的购物车放弃率及2.2%的转化率外，还涵盖平均订单价值（AOV）为68.6美元、折扣率为16%以及退换货率为11.3%。