Retail & CPG Solutions

The retail buyer journey is complex. The way people shop and engage with brands continues to evolve. Meanwhile, Consumer Packaged Goods (CPG) as well as many durable and fast-moving goods manufacturers have a consistent challenge in capturing interaction insights – because the retail distribution network largely enables shopper purchases. Acxiom offers audiences and solutions to help retail and CPG brands identify and understand shoppers, personalize experiences, promote conversions, and much more.

**Audiences**
Acxiom offers predictive audience segments for retail and CPG clients. Clients can expect to reach audiences based on attitudinal and behavioral insights. Retail and CPG audience categories include:
- Likely Shopping Channels
- Likely Advertising Actions Taken
- Likely Products, Brands & Retailers Shopped
- Likely Back to School Shopping Behavior
- Likely Seasonal Shopping Activity
- Likely Beauty Brands Purchased
- Likely Body & Skin Care Brands Purchased
- Likely Health & Personal Care Brands Purchased
- Likely Pet Brands & Products Purchased
- Likely Juice & Beverage Brands Purchased
- Likely Food & Snack Brands Purchased

**Match Multiplier**
Acxiom’s Match Multiplier enables retail and CPG marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Databricks environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

**Use Cases**
- Retail & CPG Marketing Campaigns: Acxiom offers hundreds of predictive audiences for behaviors, brand affinity, and more available for activation in retail and CPG campaigns

- Accelerating Advertising Revenue: Acxiom’s identity resolution services enable improved downstream match rates, which enable the scale necessary to achieve marketing and campaign goals.

- Audience Activation: Acxiom’s Match Multiplier increases match rates to distribution platforms and publishers and activates audiences on the client’s behalf, without client data ever leaving Databricks.

- Identity Resolution: Acxiom’s identity-resolution services enable retail and CPG marketers to find and grow their customer base across more platforms, publishers, and devices.

**Expected Workflow**
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.