Number of social network users India 2015-2040

With the ease of internet access, the number of social media users in India stood at 518 million in 2020. Furthermore, the social network users in the country were expected to be almost 1.5 billion in 2040. Facebook remained the popular choice among the social media platforms as of 2020. What was the attraction and who was attracted to it? The Indian Premier League, an annual cricket tournament conducted across major cities in the country might hold the answer. The IPL, one in many cricketing events followed religiously in India, had the highest attendance among all cricket leagues worldwide. Apart from the attendance, fans seemed to be keen on updates about their favorite teams. The IPL teams registered over 59 million likes on Facebook alone and more than 81 million followers on Twitter. Most of the Facebook usage came from the younger generation, aged between 18-24 years to be precise, with over 97 million users in 2018. How was this achieved? Increased availability of internet connections and access in recent years, propelled by the central government's Digital India initiative was directly proportional in the growth of social media users. Internet penetration had been on the rise with over 34 percent of the Indians being able to access the internet in 2017, which made the South Asian country the second largest market globally after China.

随着互联网接入的便捷，截至2020年，印度社交媒体用户数量已达5.18亿。进一步而言，预计到2040年，该国的社交网络用户数量将接近15亿。截至2020年，Facebook依旧在众多社交媒体平台中占据主导地位。何为吸引之力，又是何人被其所吸引？或许，印度超级联赛（Indian Premier League），一项在国内外主要城市举办的年度板球锦标赛，能够提供答案。IPL作为众多印度板球赛事之一，受到了虔诚的追随，其全球所有板球联赛中拥有最高的观众出席率。除观众出席外，球迷们似乎对心爱球队的最新动态也表现出浓厚的兴趣。仅在Facebook上，IPL球队就积累了超过5900万的点赞，以及在Twitter上超过8100万的关注者。Facebook的使用主要来自于年轻一代，特别是18至24岁之间的年轻人，2018年这一年龄段用户已超过9700万。这一成就的取得，得益于近年来互联网连接和接入的显著增加，这与中央政府推行的“数字印度”倡议直接相关，并与社交媒体用户的增长成正比。互联网普及率持续上升，2017年超过34%的印度人能够接入互联网，这使得南亚国家成为中国之后全球第二大互联网市场。