Technology Acceptance_2 studies_FOX

Two Studies on Technology Acceptance and Local Food Purchase Intentions Study 1 Objective: To investigate the effect of farmer’s spatial proximity (local vs. global) on local food purchase intention, with technology acceptance as a mediator and locavorism, natural food motive, and desire for authenticity as moderators. Participants: 1,578 consumers from France (N = 546), Spain (N = 525), and the Netherlands (N = 507). Experimental Design: Participants were randomly assigned to one of two conditions: local (regional) farmer’s proximity vs. global farmer’s proximity. The dataset includes measures of technology acceptance (4-item scale), purchase intention (1-item scale), locavorism, natural food motive, desire for authenticity, and sociodemographic information (e.g., age, gender, education, household size). Variables: Farmer’s proximity (local vs. global) Technology acceptance (7-point bipolar scale) Purchase intention (7-point scale) Locavorism (Reich et al., 2018) Natural food motive (Steptoe et al., 1995) Desire for food authenticity (Aprile et al., 2016; Hemmerling et al., 2016) Sociodemographic variables (age, gender, household size, etc.) Study 2 : Objective: To examine the effect of different levels of farmer’s proximity (city vs. region vs. country) on local food purchase intentions. Participants: 1,477 consumers from France (N = 473), Spain (N = 562), and the Netherlands (N = 442). Experimental Design: Participants were randomly assigned to one of three conditions: farmer’s proximity at the city, regional, or country level. The dataset includes purchase intention measures and sociodemographic data. Variables: Farmer’s proximity (city, region, country) Purchase intention (7-point scale) Sociodemographic variables (age, gender, education, etc.)