Using Multistreaming Social Media Video as a Research Method for Interview Data Collection

This dataset is designed to explore multistreaming social media video as a research method used to collect semi-structured interview data. The data are provided by Dr Karen E. Sutherland and Ms Krisztina Morris from the School of Business and Creative Industries at the University of the Sunshine Coast in Queensland, Australia. The dataset is drawn from the publicly available video recording of an interview undertaken as part of the research project called: ‘Like, Share, Follow’, a multistreaming show, featuring Dr Sutherland interviewing university graduates about their career journeys, that is broadcast across Facebook, LinkedIn, and Twitter and later uploaded to YouTube. This dataset examines how multistreaming video interview data can be used to answer research questions and the benefits and challenges this specific method of data collection can pose in the process of data analysis. The video example is accompanied by a teaching guide and a student guide.