eCommerce Benchmark KPIs: Food in Turkey

In 2023, next to an add-to-cart rate of 16.2%, a cart abandonment rate of 69.4%, and a conversion rate of 5%, the eCommerce Benchmark KPIs for Food in Turkey also consist of an AOV of US$38.9, a discount rate of 10.3%, and a return rate of 4.4%.截至2023年，土耳其食品电商的基准关键绩效指标（KPIs）除16.2%的添加购物车率、69.4%的购物车放弃率和5%的转化率之外，还包括平均订单价值（AOV）为38.9美元、折扣率为10.3%以及退货率为4.4%。