Identity Data ( Hashed email linked to unique Id with UID2.0)

Our identity dataset users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return, thus enabling new channels for communication in a safe and privacy-compliant manner, resulting in the ability to reach users across new platforms and channels. We utilize multiple data points to deterministic or probabilistic match a user to an identity.

Record Count:500 Million+

Identity Data Reach:

Our data reach comprises the total number of device data linked to hashed email data of first-party data owners. Using our identity graph, we attach IPs, device ids, as well as identities for other platforms and devices in return, thus enabling new channels for communication.

Data Attributes Included:
anonymous id
id_type
ipv4
email_sha1
email_sha2
email_md5
timestamp
country

搜集汇总

背景与挑战

背景概述

该数据集通过哈希邮箱与唯一ID的映射，基于UID2.0标准实现用户跨平台身份匹配，支持安全、隐私合规的跨渠道通信。数据量超过5亿条，涵盖匿名ID、IP地址、多种邮箱哈希值、时间戳和国家等属性，用于连接设备与邮箱数据以扩展触达范围。