Consumer Identity Resolution and Enrichment

Verisk Marketing Solutions' (formerly Infutor) Consumer Identity Resolution and Enrichment application is a Snowflake-based function that empowers organizations to unify and enhance their consumer records all without exposing PII.

Crafting a unified view of a consumer across disparate data sources takes considerable time, expertise, and data. Doing this while maintaining strict security and compliance measures is an overwhelming task for many organizations.

With this application, organizations can tap into VMS's 30 years of expertise to resolve their identity data to a unique, persistent identifier - all securely done in a clean room environment. A persistent identifier enables organizations to consolidate records, link multiple consumer datasets, and empowers better personalization and segmentation.

Beyond identity keying, the application provides a simple path to enriching your consumer records with additional identifiers and attributes like demographics, property data, auto data, and more!

APPLICATION INPUTS:
Identity Resolution can be performed using common inputs such as:

- Name
- Address
- Email
- Phone Number

APPLICATION OUTPUTS
- Persistent Individual ID’s (PIDs)- Unique identifiers tied to consumers that are persistent across identity variations (i.e. address changes, name variations, multiple email addresses, and multiple phone numbers)

- Address ID’s (ADDID's) - Identifiers tied to unique physical addresses and applied to all current occupants of that residence

- Household ID's (HHID) - Unique identifiers assigned to consumers within the same home

- Identity - Consumer identity and contact data changes over time – this solution allows you to keep a constantly up-to-date view of the names, phones, emails, and addresses on every record in your database

- Attributes - Enrich your understanding of your customers and prospects by appending attributes including demographic data, property
data, auto data, and more

SECURE, PRIVATE, AND CONTROLLED
Natively within Snowflake clean rooms and internal functions, your data never leaves your controlled environment. Access the scale and authoritative scale of Verisk Marketing Solutions identity resolution services without compromising on the security and privacy of your valuable data.

VERISK MARKETING SOLUTIONS IS THE EXPERT ON YOUR CONSUMERS
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every single engagement.

PARTNERING WITH A CONSUMER IDENTITY EXPERT
Understand who you’re in contact with at any given moment. Gain the data-driven advantage that you need to build successful, personalized omnichannel marketing campaigns that maximize ROI and minimize risk.