Value Proposition Design: How to create products and services customers want
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https://journals.aau.dk/index.php/JOBM/article/view/1105
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资源简介：
Leading on from the bestselling 2010 book Business Model Generation (VPD), Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design (VPD). This is a Book Review on the new publication.
提供机构：
Journal of Business Models
创建时间：
2016-01-12
