Main barriers to shopping on social media Vietnam 2023

According to a Rakuten Insight survey conducted in Vietnam in February 2023, 43 percent of respondents stated they chose not to shop on social media because they did not trust products promoted by influencers or celebrities. Meanwhile, 21 percent said they disliked the constant advertisements on these social platforms.

根据2023年2月在越南由乐天洞察（Rakuten Insight）进行的调查，43%的受访者表示，他们选择不在社交媒体上购物，原因是不信任由网红或名人推广的产品。与此同时，21%的受访者表示，他们不喜欢这些社交平台上持续的广告。