Time spent with mobile ads worldwide 2022, by ad size

In April 2022, smartphone users from Australia, Canada, the United Kingdom, and the United States spent 6.6 seconds with a mobile ad when it covered 80 percent of the screen. The time decreased with decreasing share of screen covered, to reach 0.8 seconds for an ad that covered less than 10 percent of the screen.

于2022年4月，来自澳大利亚、加拿大、英国及美国的智能手机用户在屏幕被80%覆盖的移动广告前停留了6.6秒。随着屏幕覆盖率的降低，停留时间相应减少，当广告覆盖面不足10%时，停留时间降至0.8秒。