West German Consumers 1965

Survey from the field of market research.

Topics: Extensive determination of the possession of durable consumer
goods; use of cosmetics, synthetic fiber clothes, infant food,
groceries, cleansers and detergents; mail-order purchases; trips to the
hairdresser; beverage consumption; smoking habits; possession of a car;
social contacts; occupational structure of circle of friends; vacation
and transportation used; vacation destinations; duration of vacation;
reading magazines; housing situation; tenant status; type of heating;
possession of a garden; possession of financial capital; size of
company.

Demography: age (classified); sex; marital status; number of children;
school education; occupation; employment; income; household income;
size of household; composition of household; head of household; state;
possession of durable economic goods.

Interviewer rating: manner of housing; social class of respondent;
city size.