DIGITAL DISCOURSE SOCIAL MEDIA HASHTAGS, WEBSITES, CLICKBAIT AND MEMES

Within the discourse of digital technologies, forms such as hashtags, websites, clickbait, and memes occupy a central place. Certain types of digital discourse — for example, discourse expressed through comics, memes, or GIFs — may remain unchanged. In other words, a discourse created by an author and transmitted to a reader or viewer can be considered immutable if the hypertextual format does not allow users to modify its content. However, in both cases, the discourse is ergodic, as it requires participants to engage with the discourse and interact with it. In other words, participants must invest effort to interpret the discourse, draw conclusions, and potentially develop its meaning, even if the original content itself remains unchanged.