Healthtech startups in Latin America 2023, by business model

In 2023, the direct-to-consumer (D2C) business model was the most followed by healthtech startups in Latin America. In D2C, a startup sells directly to its end customers rather than selling through retailers. Business-to-business (B2B) was the second most popular model, where startups create products and services for other businesses and organizations. As of that year, the country with the highest number of healthtech startups in Latin America was Brazil.

至2023年，拉丁美洲的医健初创企业普遍采纳的直接面向消费者（D2C）商业模式成为最为流行的选择。在D2C模式中，初创企业直接向终端客户销售产品，而非通过零售商进行销售。紧随其后的是企业对企业（B2B）模式，初创企业为其他企业和组织创造产品与服务。同年，拉丁美洲拥有最多医健初创企业的国家为巴西。