eCommerce Benchmark KPIs: Personal Care in Vietnam

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 82.2%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Personal Care in Vietnam also consist of an AOV of US$59, a discount rate of 15.7%, and a return rate of 2.9%.

至2023年，越南个人护理类电子商务基准关键绩效指标（KPIs）包括13.8%的加入购物车率、82.2%的购物车放弃率、2.5%的转化率，此外，平均订单价值（AOV）为59美元，折扣率为15.7%，退货率为2.9%。