Digital Advertising and Market Structure: Implications for Privacy Regulation
收藏NBER2024-07-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w32726
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资源简介：
We study how changes in the effectiveness of targeted digital advertising shape firm behavior and product-market outcomes. We leverage the introduction of Apple's App Tracking Transparency (ATT) framework, which limited online advertisers' access to user data and thus substantially reduced their
提供机构：
美国国家经济研究局
创建时间：
2024-07-01
