Functional beverage information channels in China 2019

According to a survey conducted by Rakuten Insight in November 2019, around 28.5 percent of respondents in mainland China said that they found out about functional beverages when they came across such products in a retail outlet. Word of mouth was the second most popular method to learn about this type of drinks.

根据Rakuten Insight于2019年11月进行的一项调查，约28.5%的受访者表示，他们在零售门店偶然发现功能性饮料时，才得知此类饮品。口碑传播成为了解这类饮料的第二大途径。