Engaging Social Media Influencers to Foster Academic Integrity in Irish Higher Education: A Reflective Analysis and Strategic Action Plan

This reflection paper explores the potential of social media influencers (SMIs) to promote academic integrity within Ireland's higher education sector. It draws upon experiences from previous academic integrity events in Ireland. The paper presents an analysis of the impact of SMIs on the student population in Ireland and advocates for a strategic collaboration between higher education institutions (HEIs) and SMIs to reinforce academic values among students. This innovative approach is underpinned by a target audience framework for SMI communication strategies, highlighting the essential role of multi-stakeholder initiatives in sustaining academic integrity. The paper follows a reflective structure, incorporating personal insights, evaluations, and an action plan to effectively integrate SMIs into academic integrity campaigns within HEIs.