Computer Image 1987

Image of computer companies.

Topics: supported and unsupported degree of familiarity of
manufacturing companies in the computer business; best computer
manufacturer; comparison of images of the manufacturers Commodore, IBM,
Nixdorf and Siemens regarding their ability, their reputation, their
management, market leadership, advertising, employee orientation and
the quality of their products as well as services; self-assessment of
interest in computers; personal experience with computers and origin of
this experience.