Questionnaire items (250730).docx

With the advancement of mobile Internet and artificial intelligence, online music platforms have widely adopted personalized intelligent recommendation systems. These systems not only meet users' diverse musical needs but also drive the evolution of music consumption patterns. Currently, consumers' willingness to pay is the key to the development of online music platforms. Platforms leverage personalized intelligent recommendation systems to enhance user stickiness and boost consumers' willingness to pay. However, there is relatively insufficient research on the mechanism of interaction between these two factors.