Do Collectivist and Individualist Primes Affect the Sense of Commitment in Joint Action?

In two pilot studies, we investigated the effects of collectivist and individualist primes upon participants’ responses to a series of questions about a video clip of an everyday joint action in which one agent is helping his neighbor to clean up a pile of sand. Contrary to our predictions, we found no evidence that the primes had any effect upon participants’ sense of commitment to help when asked to imagine themselves in the scenario depicted in the video clip, nor upon their reported self-construal. Consistently with our prediction, we did find that participants reporting a more interdependent self-construal perceived a greater sense of commitment to help. notReviewed other