Most popular platforms used to watch live streams in the U.S. 2022, by age group

According to a survey conducted in October 2022, 37 percent of U.S. live stream viewers aged 18 to 34 used YouTube Live for watching live stream video content. Facebook was the second-most popular platform for live stream video. Live streaming growing potentialThe popularity of live streaming content has been linked to the online gaming and eSports world, with global users amassing almost 28 billion hours watched across Twitch, YouTube Gaming, and Facebook Gaming combined in 2020. Outside the gaming world, live news and sports have dominated the rankings of the most popular type of content for streaming services worldwide. However, several other sectors in the entertainment and e-commerce industries have benefitted from adopting live-streamed formats during the ongoing coronavirus pandemic. From events to concerts, to so-called shoppertainment, users worldwide appear to be getting more comfortable with the live streaming video format. As of the third quarter of 2021, live videos presented an audience almost as large as how-to videos and tutorials, reaching more than 30 percent of users worldwide.U.S. creators’ take on videoWhile live streams might not yet be the easiest video format for creators to embrace, video is becoming an increasingly popular format for online content creators. In the United States, three in 10 internet users say they have created video content to upload on the web or on social media platforms. Additionally, among those who made money from their video content online, an average of 44 percent of creators earned between 100 and 999 U.S. dollars.

根据2022年10月进行的一项调查，37%的美国18至34岁的直播观众利用YouTube Live观看直播视频内容。Facebook成为了第二大最受欢迎的直播视频平台。直播内容的流行趋势与在线游戏和电子竞技领域密切相关，2020年全球用户在Twitch、YouTube Gaming和Facebook Gaming等平台上合计观看时间接近280亿小时。在游戏领域之外，直播新闻和体育已成为全球流媒体服务中最受欢迎的内容类型。然而，在持续的冠状病毒大流行期间，娱乐和电子商务行业的多个领域也因采用直播格式而受益。从活动到音乐会，再到所谓的购物娱乐，全球用户似乎越来越适应直播视频格式。截至2021年第三季度，直播视频的观众群体几乎与教学视频和教程相当，覆盖了全球超过30%的用户。美国创作者对视频的看法虽然直播可能还不是创作者最容易接受的视频格式，但视频正逐渐成为在线内容创作者越来越受欢迎的格式。在美国，每十个互联网用户中就有三个表示他们已经创作了视频内容以上传至网络或社交媒体平台。此外，在那些从在线视频内容中获得收入的内容创作者中，平均有44%的创作者的收益在100至999美元之间。