Data Penelitian_The Influence of Digital Orientation, Digital Innovation Sustainability, and Technical Capabilities on Digital Technology

This study aims to evaluate the influence of Digital Orientation, Digital Innovation Sustainability, and Technical Capabilities on the level of Digital Technoloy in the e-commerce industry. Using a survey method, primary data will be collected from e-commerce practitioners in various companies.. The independent variables studied include Digital Orientation, Digital Innovation Sustainability, and Technical Capabilities, while the dependent variable is Digital Technology. The sample of this research involves 210 respondents who are e-commerce practitioners from various e-commerce industry. With a quantitative approach, the analysis of the collected data will test the relationship between these variables. Hopefully, this research can enrich the understanding of the important role of Digital Orientation, Digital Innovation Sustainability, and Technical Capabilities in improving Digital Technology in ecommerce industry.