eCommerce Benchmark KPIs: Apparel in the Philippines

In 2023, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 86.5%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Apparel in the Philippines also consist of an AOV of US$69.4, a discount rate of 20.6%, and a return rate of 8.4%.

于2023年，菲律宾服装电子商务基准关键绩效指标（KPIs）包括11.2%的添加购物车率、86.5%的购物车放弃率、1.5%的转化率，同时亦涵盖平均订单价值（AOV）为69.4美元、20.6%的折扣率和8.4%的退货率。