DEVELOPMENT OF RAPID ASSESSMENT METHODS OF COMPETITIVENESS OF SEWING AND KNITTING PRODUCTS

This article analyzes methods for rapid assessment of the competitiveness of sewing and knitting products based on modern market requirements. In determining competitiveness, factors such as quality, price, design, innovation and compliance with consumer needs were studied. A rapid assessment model was also proposed using digital technologies. Through digital technologies, product quality, price, design level and consumer opinions are quickly collected and automatically analyzed. This speeds up the decision-making process and allows for an accurate assessment of the competitiveness of products in the market.