data set the creative process of brand films.pdf

Qualitative dat set referred to "The Creative Process of Brand films: Exploring Patterns Applied at Cannes Lions Winning Campaigns, 2023". To identify and outline the characteristics of brand films and the production processes they require, <b>in-depth interviews</b> were conducted with five international experts in branded content<b>. The questionnaire provided to the experts contained ten questions </b>focusing on the role of the brand in the creation of an audiovisual branded entertainment story. The interviews were conducted in Spanish, Italian, or English, ensuring clarity and fostering an international framework. <b>The responses were processed through inductive content analysis, aiming to compare content, identify patterns, and deduce explanatory arguments applicable to case studies.</b>