eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in Vietnam

In 2023, next to an add-to-cart rate of 11.9%, a cart abandonment rate of 75.8%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in Vietnam also consist of an AOV of US$28.9, a discount rate of 13.1%, and a return rate of 1.8%.

在2023年，越南文具、工艺品及艺术用品电商行业的基准关键绩效指标（KPI）包括：购物车添加率11.9%，购物车放弃率75.8%，转化率2.9%，平均订单价值（AOV）28.9美元，折扣率13.1%，退货率1.8%。