Retail media ad spending in China 2021-2025

In 2023, China's retail media ad spending was estimated to reach 52 billion U.S. dollars, representing a 14 percent year-over-year growth rate. In comparison, the e-commerce channel ad revenue in the United States would amount to 38.6 billion U.S. dollars in 2023.于2023年，我国零售媒体广告支出预计将达到520亿美元，同比增长14%。相较之下，2023年美国电商渠道的广告收入将达到386亿美元。