2023 NHL Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 32 NHL clubs. Brands can use this data to evaluate active partnerships and explore future opportunities.<br/>

View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

Date Range:10-10-2023 to 06-17-2023

Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.<br/>

Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each NHL club resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.<br/>

Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集统计了2023年NHL所有32支球队赞助商在广播及社交媒体（含Facebook、Instagram等平台）的品牌曝光价值数据，包含曝光量、媒体估值等核心指标，适用于赞助效果评估和商业合作分析。数据通过严格的质量检测流程获取，覆盖2022年10月至2023年6月的赛季周期。