eCommerce Benchmark KPIs: South Korea

In 2023, next to an add-to-cart rate of 10.5%, a cart abandonment rate of 80.7%, and a conversion rate of 2%, the eCommerce Benchmark KPIs in South Korea also consist of an AOV of US$96.8, a discount rate of 10.9%, and a return rate of 11%.

于2023年，在韩国电子商务领域，除10.5%的加入购物车比率、80.7%的购物车放弃率以及2%的转化率之外，关键绩效指标（KPIs）还包括平均订单价值（AOV）为96.8美元、折扣率为10.9%以及退货率为11%。