Italy: most risky display content for brand safety 2018, by type and device

This chart depicts the share of display content considered dangerous for brand safety in Italy in the first semester of 2018, by type and device. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation and 22.4 percent of such content was showing violence. On mobile web, violent content was tracked less often (14.4 percent), while 27 percent of risky content was related to content for adults.

本图表展示了2018年第一季度意大利视为危险内容的展示内容在品牌安全方面的份额，按类型和设备划分。事实上，与风险内容相关的广告活动可能会对品牌声誉产生负面影响，其中22.4%的内容涉及暴力。在移动网络中，跟踪到的暴力内容较少（14.4%），而27%的风险内容与成人内容相关。