D2C e-commerce sales in the U.S. 2019-2024

In 2021, direct-to-consumer (D2C) e-commerce sales in the United States surpassed 128 billion U.S. dollars. The U.S. D2C online market is forecast to grow to almost 213 billion U.S. dollars by 2023 and includes international brands like the eyewear seller Warby Parker, men's grooming brand Dollar Shave Club, and mattress company Casper.D2C playersThe growth of the D2C e-commerce market is due to the competitiveness of its players. D2C companies are deeply rooted in a digital and online presence, cutting out the intermediaries, and shipping their products direct-to-consumers. Better pricing, free, fast, and convenient delivery, and easy returns are some of the reasons why online shoppers prefer buying directly from manufacturers. Impact of COVID-19 pandemic – the UK caseInsights from the UK showed how the coronavirus pandemic positively affected the D2C market. Since the COVID-19 pandemic, more than half of manufacturing businesses in the United Kingdom have seen their direct-to-consumer (D2C) revenue grow or remain steady. One of the main reasons cited by shoppers for buying D2C in the UK is particularly heartening for producers: they want to support UK manufacturers during the tough economic climate caused by the coronavirus pandemic.

于2021年，美国直接面向消费者（D2C）的电子商务销售额已超过1280亿美元。据预测，到2023年，美国D2C在线市场将增长至近2130亿美元，其中包括国际品牌，如眼镜销售商Warby Parker、男士护理品牌Dollar Shave Club以及床垫公司Casper。D2C市场的增长得益于其参与者的竞争力。D2C公司深深扎根于数字化和在线领域，消除了中间环节，并直接向消费者发货。更优的价格、免费的快速便捷配送以及简易的退换货政策是网上消费者更倾向于直接从制造商处购买的一些原因。COVID-19大流行的影响——以英国为例，英国的经验表明，冠状病毒大流行对D2C市场产生了积极影响。自COVID-19大流行以来，英国超过一半的制造企业见证了其直接面向消费者（D2C）的收入增长或保持稳定。消费者购买D2C的主要原因之一，尤其是对生产商来说令人振奋：他们希望在由冠状病毒大流行引发的严峻经济气候中支持英国制造商。