B2C Link

Data Axle's proprietary B2C Link Database is a specialty solution that combines profiles from both our Business and Consumer databases using advanced quality rules, processes, and proprietary algorithms. By doing so, we can connect over 110 million executives with their residential profiles and create a comprehensive 360-degree view of an individual. With B2C Link, you can gain an unprecedented level of insight into your customers, enabling you to engage with them in new, more meaningful ways.

B2C Link offers a comprehensive range of both business firmographics and consumer demographics, providing you with a holistic understanding of your target consumers.

Firmographics include all our business data fields - here are a few:
- Unique, Persistent Business Identifier
- Business Contact Name, Job Titles & Functions, Gender, & Email
- Owners & Decision Makers
- Business name, address and phone
- Industry Classifications (SIC / NAICS)
- Employee size
- Sales volume
- Years in business
- And many more

Demographics include all our consumer data fields - here are a few:
- Unique, Persistent Consumer Identifier
- Home address
- Home email
- Home value
- Household income
- Marital status
- Age
- Gender
- Hobbies, Behaviors, & Interests
- And many more

Example of a B2C Link application:

What you may know about a customer:
- Name: Michael Bluth
- Address: 900 Wallaby Way, New York, NY
- Customer Since: March 2011
- Last Purchase: August 2020

What Data Axle’s B2C Link knows about your customer:
- Consumer Profile:
- Name: Michael Bluth
- Age: 35
- Income: $125K
- Homeowner: Yes
- Married: Yes
- Children Present: Yes
- Interests: Travel, Politics, Investments
- Business Profile:
- Business Name: The Bluth Company
- Business Owner: Michael Bluth
- Annual Sales: $425K
- Employees: 25
- Years in Business: 20
- Location: 900 Wallaby way, New York, NY
- Business Phone: [phone]

Data Quality

At Data Axle, we understand that accurate data is essential for your business to thrive. That's why we invest heavily in maintaining our records, spending over $20 million and employing 300 full-time researchers dedicated to keeping our data current. With B2C Link, you can be confident that you're receiving the most accurate information available. We also provide points of interest data for the majority of in-vehicle navigation systems, ensuring that drivers have the most reliable and up-to-date information at their fingertips. Whether you're a Fortune 100 company or a small business, our data can help you achieve your goals.

Use Cases

Here are just a few ways that B2C Link can help your business:
- Combining personal and professional data to create accurate customer profiles across multiple channels
- Providing insights into consumer interests, hobbies, and purchase behaviors for more effective targeting and increased revenue
- Leveraging firmographic and demographic insights to cross-sell and up-sell to B2B and B2C customers
- Identifying decision-makers for targeted acquisition campaigns
- Improving match and fill rates with access to more firmographic and demographic data
- Expanding omni-channel reach with greater precision
- Conducting analytics on audience segments
- Isolating new prospects based on their firmographic and demographic makeup
- Targeting audiences on social and consumer platforms using personal email logins
- Choose B2C Link to gain a deeper understanding of your audience, streamline your processes, and increase revenue.

* see out Business and Consumer listings for a complete list of data filed available through B2C Link