eCommerce Benchmark KPIs: Food in Morocco

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 73.7%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for Food in Morocco also consist of an AOV of US$57.9, a discount rate of 10.3%, and a return rate of 5.2%.

至2023年，摩洛哥食品电商基准关键绩效指标（KPI）中，除13.8%的加入购物车率、73.7%的购物车放弃率及3.6%的转化率之外，还包括平均订单价值（AOV）为57.9美元，折扣率为10.3%，以及退货率为5.2%。