2023-24 NBA Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 30 NBA teams. Brands can use this data to evaluate active partnerships and explore future opportunities.<br/><br/>View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

Date Range:10-24-2023 to 06-23-2024

Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.<br/><br/>Exposure Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each NBA team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.<br/><br/>Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集由Relo Metrics提供，覆盖2023-24赛季NBA所有30支球队在广播和社交媒体上的品牌曝光价值评估，包含权利持有方、赞助商和曝光类型等结构化数据。数据来源于主流社交平台和广播网络，适用于品牌评估赞助投资回报、识别高价值曝光机会及监测竞争对手动态。