Acxiom Data Enrichment

**Use the trial functionality to get your first 1,000 records enriched free of charge.**

Acxiom’s Data Enrichment application enables zero-PII sharing append of Acxiom’s third-party data attributes to your first-party data. The application uses the Acxiom Real ID process to generate Real ID identifiers using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account.

<br/>From insights and analysis to persona creation, real-time decisioning and personalization, to modeling and audience definition, Acxiom third-party data boosts campaign performance, improves customer experience and increases customer satisfaction, online, in-home and in-person.

<br/>The data enrichment application allows you to append packages of data attributes from multiple bundles:

**Demographics**: Elements pertaining to demographics (ex: age, gender, occupation), household characteristics (ex: household size, number/age of children), and financials (ex: income ranges, net worth, economic stability).

**Economic Assessment**: ZIP + 4® level attributes to show capacity to pay, financial activity, and potential financial stress to provide a more complete picture of a household’s financial situation.

**Segmentation**: Personicx, a syndicated consumer segmentation and analysis suite, allows you to better know—and anticipate—your customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell/upsell and retention campaigns that are truly targeted, personalized and powerful.

**Vertical Bundles**: Acxiom Audience Propensities® are market-leading behavioral indicators based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, etc., to accurately predict brand affinity and preferences, in-market interests and timing, and media viewing habits. Bundles are available for the following industries:

- Retail
- Auto
- Media
- Technology
- Insurance
- Financial Services
- Travel & Entertainment
- Healthcare
- Investment
- Political

Please consult the User Guide and Data Dictionary during setup for more details.

搜集汇总

背景与挑战

背景概述

Acxiom数据增强服务通过安全标识符技术实现零PII共享，为用户数据附加第三方属性，涵盖人口统计、经济评估、消费者细分及多行业行为倾向等数据包，可提升营销效果和客户体验。该服务提供免费试用功能，首批1,000条记录可免费增强。