Acxiom Data Enrichment

**Use the trial functionality to get your first 1,000 records enriched free of charge.** Acxiom’s Data Enrichment application enables zero-PII sharing append of Acxiom’s third-party data attributes to your first-party data. The application uses the Acxiom Real ID process to generate Real ID identifiers using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account. <br/>From insights and analysis to persona creation, real-time decisioning and personalization, to modeling and audience definition, Acxiom third-party data boosts campaign performance, improves customer experience and increases customer satisfaction, online, in-home and in-person. <br/>The data enrichment application allows you to append packages of data attributes from multiple bundles: **Demographics**: Elements pertaining to demographics (ex: age, gender, occupation), household characteristics (ex: household size, number/age of children), and financials (ex: income ranges, net worth, economic stability). **Economic Assessment**: ZIP + 4® level attributes to show capacity to pay, financial activity, and potential financial stress to provide a more complete picture of a household’s financial situation. **Segmentation**: Personicx, a syndicated consumer segmentation and analysis suite, allows you to better know—and anticipate—your customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell/upsell and retention campaigns that are truly targeted, personalized and powerful. **Vertical Bundles**: Acxiom Audience Propensities® are market-leading behavioral indicators based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, etc., to accurately predict brand affinity and preferences, in-market interests and timing, and media viewing habits. Bundles are available for the following industries: - Retail - Auto - Media - Technology - Insurance - Financial Services - Travel & Entertainment - Healthcare - Investment - Political Please consult the User Guide and Data Dictionary during setup for more details.使用试用功能，即可免费丰富前1000条数据记录。 奥哲盟（Acxiom）的数据丰富应用支持将其第三方数据属性以零PII共享的方式追加至您的第一方数据。该应用依托Acxiom Real ID流程，可在Snowflake内部安全地利用个人可识别信息（PII）生成Real ID标识符，且最重要的是，完全无需将您的PII传输至您自身Snowflake账户之外的环境。 从洞察分析、用户画像创建、实时决策与个性化服务，到建模与受众定义，Acxiom第三方数据均可提升营销活动效果、优化客户体验并提高线上、居家及线下场景下的客户满意度。 该数据丰富应用支持从以下多个数据套餐中追加数据属性包： **人口统计属性**：涵盖与人口统计相关的元素（例如年龄、性别、职业）、家庭特征（例如家庭规模、子女数量/年龄）以及财务状况（例如收入区间、净资产、经济稳定性）。 **经济评估**：包含ZIP + 4®级别的属性，用于展示支付能力、财务活动及潜在财务压力，从而全面呈现家庭财务状况。 **细分分类**：Personicx作为一套联合消费者细分与分析套件，可帮助您更好地了解并预判客户的人口统计特征与购买行为，开展市场分析、规划客户获客策略，并打造真正精准、个性化且高效的交叉销售、升级销售及客户留存营销活动。 **行业垂直套餐**：Acxiom Audience Propensities®是市场领先的行为指标体系，基于可落地的已知信息构建，与购物意向、态度数据、媒体行为等相关联，可精准预测品牌亲和度与偏好、在购兴趣与时机，以及媒体观看习惯。该套餐覆盖以下行业： - 零售 - 汽车 - 媒体 - 科技 - 保险 - 金融服务 - 旅游与娱乐 - 医疗保健 - 投资 - 政治 请在部署过程中查阅《用户指南》与《数据字典》以获取更多详情。

搜集汇总

背景与挑战

背景概述

Acxiom数据增强服务通过安全标识符技术实现零PII共享，为用户数据附加第三方属性，涵盖人口统计、经济评估、消费者细分及多行业行为倾向等数据包，可提升营销效果和客户体验。该服务提供免费试用功能，首批1,000条记录可免费增强。