US Political Issue Metrics

IQM's media buying and audience intelligence platform generates data, products, and solutions built for analytics in the political domain in the US. The terabytes of data processing has enabled IQM to extract agenda specific web content and segment it into various buckets and make it available for various use cases such as: - Increase return on investment - Fine-tune advertising - Optimizing marketing strategy by audience segmentation - Sentiment analysis - And much more. This data share includes a table which contains date wise US political agenda topics, and metrics relevant to those topics. This data is updated every week. You can use this audience behavioral data for insightful analytics and actionable business intelligence. Sample Table: - "ISSUES"."POLITICAL_ISSUES_WEB_CONTENT_METRICS" - Weekly topic wise metric coverage data for US political agendas Fields Included: - ID - Unique Id per Topic - Date - Date for which data is collected - issue_name - Political issue topic name - State_code - 2 letter US state code - State_name - US state name - Urls - count of relevant web urls corresponding to the topic - Media_outlets - count of unique publishers corresponding to the topic - Views - count of total requests or views occurred corresponding to the topic - Uniques - count of total readers corresponding to the topic - Created_at - Timestamp of data generation

搜集汇总

背景与挑战

背景概述

该数据集提供美国政治议题的每周指标数据，涵盖各州议题相关的网页链接数量、媒体渠道、浏览量和独立读者数等字段。这些数据专为政治领域分析设计，可用于优化广告投放、受众细分及投资回报分析等商业智能场景。