Digital cultural heritage and public engagement. Storytelling partecipato al Museo etnografico della vita popolare di Tricase

This paper stems from some questions regarding the 'digital boom' that involved Culture since the COVID-19 pandemic. What scenarios will open up for cultural institutions once the pandemic crisis is over? While on the one hand now days the ancient art now better know the importance of storytelling, on the other hand it is increasingly crucial to involve users in the co-creation of the digital cultural heritage. Among the strategies of public engagement, I experimented a participatory storytelling process at the "Museo etnografico della vita popolare di Tricase", which contributes to enlivening the reality of the Ethnographic Museum of Popular Life in a peripheral area of Southern Italy, Tricase. The aim is to implement the guidelines of the UNESCO Convention for the Safeguarding of Intangible Cultural Property and the Council of Europe's Faro Convention.