E-LEARNING STRUCTURAL FRAMEWORK ON ORGANIZATIONAL ENVIRONMENTAL PRACTICES

Organizations orientation and commitment in environmental issues have become a real variable in all the scenarios of the present competitive context (Gonzalez-Benito and Gonzalez-Benito, 2005). Thus, the organizational implementation of an Environmental management system represents an important “strategic move” which can bring many benefits and could become that “advantage lever” in front of competitors. Therefore the Environmental management system (EMS) implementation and its real integration at the organizational general management level bring along the “routinization” (application in day-to-day organizational activities) of certain environmental practices, which will be the main topic of this work. Having in view the idea mentioned above, the literature presents the fact that organisations mainly adopt two types of attitudes towards the environmental issues (“marginal attitudes types”), as follows: (a) a reactive attitude towards the environment as an effect of the necessity to comply with it, and (b) a proactive attitude towards the environment that can be characterised as a volunteer action of the organisations that wish to reduce the negative impact upon the environmental factors. Consequently scholars approach the organisations orientation dynamics between these two marginal attitudes types towards the environmental protection issues; they presents the diversity of environmental practices implemented having in view the environmental strategies elaborated and integrated at the organisations’ level. Concluding, this paper develops an e-learning training program framework associated to the current organizational environmental practices ([1] environmental planning and organisation, [2] environmental operational practices, [3] communicational practices specific to environmental management) because e-Learning is the most efficient and effective method to institutionalize/ integrate inside organizations different training programs.